Mumbai: The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.
The account will be managed from Art-E Mediatech’s Noida office. This was a multi-agency pitch, where ART-E Media won the account with an insightful and strategic plan.
Art-E Mediatech is an award-winning full stack agency, which also handles the mandate of Flipkart Seller Hub, Indica Hair Colour, Raaga Professionals, Biker's TCL, Shopsy, Buds and Berries, Parimatch and more.
Hisense COO Rishi Tandon said, “We believe that everything we do should make our user’s life simpler, better and more entertaining. Hence, we aim to make the latest technologies accessible to everyone through thoughtfully designed and expertly built products. Since 1969, we have been doing relentless research & development to push the boundaries of innovation in home appliances.”
Tondon added, “It’s this dedication to developing and producing cutting-edge technology that has seen us become one of the world’s leading electronic manufacturers. So, it is vital for us to stay in touch with consumers all the time. Therefore, it becomes critical for us to communicate the same in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and KPI-oriented. Their insights and brand building approach will help us to bring the required creativity to build upon our already strong digital presence.”
Art-E Mediatech co-founder and chief business officer Rohit Sakunia said, “In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We are extremely excited to partner with Hisense for strengthening its digital journey across various social platforms. Adding an organisation like Hisense to our prestigious client roster is an absolute delight. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Hisense, in our journey towards transforming lives with digital experience.”
