MUMBAI:Marvel Studios has signed a 20-year deal with Stan Lee Universe to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various experiences and merchandising.

Stan Lee Universe is a venture between Genius Brands International and POW! Entertainment. Lee is one of the most prolific and legendary comic creators of all time. As Marvel's editor-in-chief, Lee helped build a universe of interlocking continuity, one where fans felt as if they could turn a street corner and run into a superhero from Spider-Man to the Fantastic Four, Thor, Iron Man, the Hulk, the X-Men, and more. Lee went on to become Marvel’s editorial director and publisher in 1972, and was eventually named chairman emeritus.

“We are proud to be the stewards of the incredibly valuable rights to Stan Lee’s name, likeness, merchandise, and intellectual property brand. And, there is no better place than Marvel and Disney where Stan should be for his movies and theme park experiences. As we enter the centennial year of Stan’s birthday, 28 December, 2022, we are thrilled to see his memory and legacy will continue to delight fans through this new long-term agreement with Marvel” said Genius Brands chairman CEO Andy Heyward.

Under the terms of the deal, Marvel Studios has acquired rights to use Stan Lee’s name, voice, likeness and signature in movies and television projects, as well as use images, existing footage and existing audio recordings featuring Stan. Exclusive rights to use Stan Lee’s name, voice, likeness and signature in theme parks, water parks, cruise lines and in-park merchandise were included for Disney Parks, Experiences and Products as part of the deal.

“As Stan’s longtime business partner and friend, I’m looking forward to commemorating his work in this new way. Building a connection with his fans is important to us and it’s a privilege to get to do that on his behalf” said Pow! Entertainment president Gill Champion.

Le has also appeared in some of the most popular films of all time. His well-known cameos in Marvel films began in the 1989 telefilm "The Trial of the Incredible Hulk". After the release of "X-Men" in 2000, he appeared in nearly every Marvel film and television project until his passing in 2018.