Mumbai: Colors Bangla brings forth the story of one such female auto driver Tumpa in its upcoming show Tumpa Autowali powered by Colgate and Dear Lotteries. The show produced by Screen Players will premier from 16 May every day at 7.30 pm on the channel.  

Set against the backdrop of present-day Kolkata, the show follows the journey of Tumpa, from being a female auto driver to becoming a supporting homemaker to a successful entrepreneur.  

The show gives you glimpses into the life of a female auto driver Tumpa (played by Dona Bhowmik) who drives an auto for her livelihood and supports her family, yet pursues her passion for studies. She is proud of driving her auto JAAN which she treats as a person. The show also tracks the story of Abir (played by Sayan Bose) who is an owner of a successful App-cab company. Abir is very arrogant. Despite their personalities being poles apart, Tumpa and Abir’s fates get intertwined as they get married to each other.

Speaking on the occasion Colors Bangla business head Sagnik Ghosh said, “We are delighted to announce the launch of Tumpa Autowali. This is the story of a spunky character who will try to make the most out of the extraordinary circumstances she is put through and how she will come on top. The unique character and storyline are what interested us the most to launch this show. This is not just a show about the empowerment of a woman or a typical Mass Vs. Class love story. It is all that and more. The setting is modern and relevant. The character is real and the never die attitude of the character will be something that today’s girls will relate to.”  

The channel has devised a robust marketing and digital campaign for the launch of the show. To meet the objective all the nodal points including TV, Radio, Print, OOH, Digital will be used for promotion. The channel is also using a unique outreach program to reach out to viewers.