Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be based out of Gurugram and report to Mindshare South Asia CEO Amin Lakhani.

Mathur, who was previously head of client leadership at Mindshare North & East, will now be responsible for expanding growth metrics for Mindshare through new business development and unlocking growth opportunities within existing businesses, said the agency in a statement.

"Along with Mindshare, she will closely work with the GroupM leadership to scale in partnerships, capability offering, and drive Mindshare’s good growth agenda," the agency further added. 

“Ruchi is a passionate leader and has a proven record of driving excellent business results within the Mindshare group, in the North and East especially. She is instrumental in boosting operational efficiency for helping our clients achieve their objectives," commented Amin Lakhani. "With more than two decades of media expertise, Ruchi brings in a unique set of perspectives and skills that will help hone our strategic direction and grow our organisation. I am looking forward to her continued contribution within the system and am confident that with her expertise, we will continue leading towards client delight."

Speaking on her role, Mathur said, "At Mindshare, our aim is to continuously focus on strong and sustainable 'Good Growth,' while creating an impact for our brands, consumers, and the society at large. I would like to thank team Mindshare for believing in me and look forward to this opportunity to continue transforming our client businesses.”