Mumbai: Network18, in partnership with Truecaller, has launched #ItsNotOk campaign to raise awareness on why it’s important for women to call out harassment issues. The campaign was unveiled on 8 March to mark the occasion of International Women’s Day.
A survey conducted by Truecaller suggests that one in every three women receives sexually inappropriate calls or messages and eight out of ten women receive harassment and nuisance calls in India. While most women block these callers or phone numbers on Truecaller, very few report their harassers to authorities and the rest suffer in silence.
Through the campaign, Network18 and Truecaller are espousing that policy makers, social support systems and media platforms have a collective responsibility to stop women harassment in our country. The key focus of the campaign will be on what women can do at an individual capacity and what our society can do collectively to curtail harassment of women.
The initiative will bring together all stakeholders including state police, NGOs, counsellors, legal help and government representatives to talk about how society can work together for a safer environment, where women feel empowered.
The campaign will see minister of state for women and child development Dr Munjpara Mahendrabhai Kalubhai deliver the keynote session. On the other hand National Commission for Women (NCW) chairperson Rekha Sharma and Truecaller co-founder Nami Zarringhalam will be part of Network18’s stream-athon on Facebook and Twitter, where they will share their views on how can women stop harassment.
The campaign will also see engagement from multiple influencers from various fields, including the likes of Jwala Gutta, PV Sindhu, Aditi Rao Hydari and Neeti Palta. While Jwala Gutta will be part of streamathon, tweetathon and Twitter spaces activity on 8 March. PV Sindhu and Aditi Rao Hydari will also be a part of a Insta live session, while Neeti Palta will be part of a tweetathon and engaging on Twitter Spaces. Twitter Spaces will be hosted on News18 India, CNN-News18 & News18 Gujarati handles.
Others including social activist Ranjana Kumar, special commissioner Shalini Singh, DCP KPS Malhotra, Psychiatrist Dr Anjali Chhabria, Yogita Bhayana of PARI foundation, lawyer Aaliya Waziri, Vineet Kumar of Cyber Peace Foundation, UN Women Representative for India Susan Ferguson will also join the discussion to talk about the various aspects of women harassment including trauma, counseling, legal recource, and police initiatives.
“Through this campaign Network18 and Truecaller aim to push for providing a safer digital environment for women,” said Network18 CEO business news cluster Smriti Mehra. “We believe that it is crucial for policy makers, social support systems and media platforms to increase awareness around all aspects of women safety.”
"This International Women's Day, we want to reiterate that the safety of women is critical and we all need to come together to put an end to harassment in digital communication,” said Truecaller India chief product officer and managing director Rishit Jhunjhunwala. “Every woman has the power to achieve a lot more when empowered to #callitout. The campaign #ItsNotOk was launched in 2017 with the aim to support women and ensure a safe environment. This year, with support of Network 18, we are taking a new path and urging women to come forward to #callItOut and take action against unwanted communication.”
