Mumbai: Homegrown hair and skincare brand The Tribe Concepts has roped in actor Raashii Khanna as its brand ambassador. 

"Khanna shares like-mindedness with the brand and is a perfect match in spreading the word for adopting a clean and conscious lifestyle," said the brand in a statement.

"I came across The Tribe Concepts a while back and I have been in awe ever since! I love the fact that they make chemical-free, sustainable and vegan products that are highly effective. I also admire how their ethos remains the same inside and outside the box with plastic-free packaging, ethical sourcing and manufacturing practices,” the actor said.

Since its launch in 2019, The Tribe Concepts has launched many unique products and will continue persistent efforts in innovating conscious and sustainable hair and skincare essentials.

"We truly think that every choice we make on a daily basis has the ability to impact our ecosystem," commented The Tribe Concepts founder and CEO Amritha Gaddam. "Along with delivering power-packed performances on screen, Raashii is a power-packed personality off-screen too. Through this like-minded synergy, we aim to create awareness around Ayurveda and the power of Indian ingredients.”