Mumbai: Banijay Asia has named Rajesh Chadha to head the scripted business as the executive vice president and business head. As part of this role, Chadha will be responsible for developing the scripted slate for the media company.

A media veteran with a career spanning over 27 years in the M&E industry, Chadha has spearheaded projects at prominent companies like Endemol, BBC Studios and RBNL. Leading the content execution for the award-winning OTT series – "Criminal Justice" and "Out of Love" at BBC Studios, he was also involved in Ajay Devgn’s digital debut "Rudra" and "Guilt & Press" in early 2022.

“The Indian streaming space is under content revolution and Banijay Asia is leading the shift seamlessly,” said Rajesh Chadha. “Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry. I am looking forward to contributing towards the growth and success of Banijay Asia along with Deepak Dhar.”

“Innovation and creation are the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team,” said Banijay Asia CEO and founder Deepak Dhar. “His determination and affluent experience in the space will certainly add immense value to our future endeavours.”