Mumbai: Local language content platform Dailyhunt and RedFM have collaborated to launch a short-video news delivery programme called - Vibe Check. According to a statement, the platform has garnered a total of 20 million views since its launch a week ago.
Vibe Check brings together popular RedFM RJs and Dailyhunt’s content repertoire to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (Idea) - an association that works on creating livelihood opportunities for differently-abled individuals has joined the initiative as the ‘inclusion partner’ to enable the delivery of content to those with speech and hearing disabilities.
“We have witnessed the power of short-video in its ability to effectively communicate with users within a short span of time," said Eterno Infotech executive director Ravanan N. "Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have Idea on board with us.”
Dailyhunt has onboarded an interpreter from the Idea who will communicate the news in Indian sign language while co-hosting the program with the regular news anchor.
"Idea is committed to the mission of making India the inclusive capital of the world," said Idea founder and CEO Mallikarjuna Iytha. "Idea is proud to be an inclusion partner with Dailyhunt in this mission to build an inclusive media platform."
“As digital technologies dramatically reshape industries, Red FM yet again enters into digi-tech. Tech is the future of content and innovation, and to build our presence in the space, we are excited to announce our strategic alliance with a tech-based conglomerate, with multiple content platforms like Dailyhunt, One India and many others," stated RedFM COO and director Nisha Narayanan. "This is what we call - hyper-digital meets hyperlocal. It’s a first-of-its-kind collaboration with the sole purpose of creating innovative content that leads to newer revenue opportunities. Vibe Check is one of the flagship initiatives under this collaboration with Dailyhunt. Many more such market-firsts will follow in the near future.”
