Mumbai: G2 Snacks, a new entrant in the FMCG industry from newspaper publication Lokmat, has named Agency09 as its creative agency, following a multi-agency pitch. 

The agency will be responsible for defining the brand communication via print that reaches the entire Maharashtra and exploring the new-age audience’s engagement possibilities in the digital ecosystem, said the statement.

“The team Lokmat has always given us great liberty in all our creative collaborations," said Agency09's first executive Tushar Khakhar. "We have some interesting and innovative work lined up for G2 Snacks, and are confident of ensuring that G2 becomes a household name.”

Expanding its presence to the F&B category, G2 snacks adds 16 flavors across categories like chips, krunchers, and namkeen. "Harping on the existing wide reach of Lokmat, G2 aims to reach to the remotest locations across Maharashtra with its effective communication," the brand said in a statement.

“It is always thrilling to foray into new territory and produce a world-class product. With G2 Snacks, we are geared up to create a fantastic snacking experience, made with a combination of high-quality standards and ethnic taste," said Good 2 Great Industries Pvt Ltd founder Rishi Darda. "We are excited to partner with Agency09 who displayed the right interest and expertise to bring this vision forward.”

G2 Snacks is available across 18 cities in Maharashtra