Mumbai: Marcom agency Flags Communications has bagged the PR mandate for Esprit, a 50 years old American Watches brand. Esprit’s India partner AP Group is set to reconstruct the brand in the market.

"Esprit watches relaunch in India Market is a great responsibility on AP group and we wanted to associate with the partners who are totally dependable," said AP Group marketing head Arzoo Jaiminy. "We worked with Flags PR team during the Covid times and the commitment level of the team is unparalleled. We see this partnership going a long way creating a great impact in the market and getting the desired output for the brand."

Esprit is a premium lifestyle brand known for its apparel, accessories, bodywear, and homewear, with the worldwide distribution. The agency will be responsible for managing the end-to-end PR solutions in India.

"Esprit’s new collection has given great confidence to us that the brand will be well accepted and endorsed in the Indian market," said Flags Communications Pvt Ltd senior VP Shruti Mishra. "Flags Communications has established itself as a leading multi-practice and full-service Marcom agency over the period of 15+ years and our relentless working approach in every project has always yielded great results for our clients. We are hoping for a great collaboration ahead."