Mumbai: American watch brand Esprit is all set to strengthen its position in India and has appointed Bollywood actor Ananya Pandey as its celebrity brand ambassador.
Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.
Announcing the association, the company said that the actor’s youthful persona, confident outlook, and positive vibes resonate completely with the brand and made her an obvious choice.
Founder & CEO of Time Management Services (TMS), the official licensee of Esprit Watches, Marco Sieber said, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. The Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Pandey being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”
Talking about her association with Esprit, Ananya Panday said, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”
“We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Pandey to endorse Esprit Watches. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and priced attractively,” said AP Group managing director Hamza Patel.
