Mumbai: Amazon has appointed Kelly Day in a newly created role as vice president, Prime Video international. She will oversee streaming operations outside the US and report to Prime Video and Amazon Studios senior vice president Mike Hopkins.

She will begin her new role in January 2022.

Day was previously at ViacomCBS leading international streaming services and led the global rollout of their premium subscription video-on-demand service Paramount+ in 2021 and the international expansion of their free ad-supported streaming TV (FAST) service Pluto TV.

“Overwhelming day as I announced the end of an amazing chapter at ViacomCBS and the beginning of something new and exciting at Amazon. To my friends and colleagues at VCBS, I am so proud of what we've accomplished at Paramount+ and Pluto and forever grateful to have had the opportunity to work with all of you. Looking forward to starting 2022 and joining the incredibly talented team at Amazon Prime Video,” said Kelly on LinkedIn.

Kelly joined ViacomCBS in 2017 as president of Viacom Digital Studios. She has 25 years of experience in launching digital brands and businesses. She has served on the board of directors of Blue Ant Media and NATPE. She’s also had stints at Discovery Communications and America Online (AOL).