Mumbai: London-based dentsu International has announced the appointment of Alex Hesz as global chief strategy officer. Partnering with global CEO Wendy Clark and the dentsu international executive team, Hesz will shape and define the strategy, priorities, and long-term direction of dentsu international, aligned to dentsu Group’s strategy.
Hesz will spearhead dentsu International’s go-to-market strategy partnering across the business to define integrated, human-centric, world-class products, services and solutions to drive growth for clients. He will join the dentsu in 2022, the agency said.
Hesz joins dentsu from DDB Worldwide where he has been global CSO since June 2020 and group CSO of adam&eveDDB. His clients included Google, Samsung, Unilever, Mars, Lloyds Banking Group, BlackRock, and Facebook (Meta).
“Alex’s appointment is game-changing for dentsu. He is one of the foremost strategic leaders in the industry," stated dentsu International global CEO Wendy Clark. "On our journey to optimising from 160 to 6 global leadership brands, this role is critical to integrate our total offering across media, CXM and creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace.“
“Alex is a massively talented, driven and proven leader who is wired to understand clients’ needs and aspirations. I couldn’t feel more confident that Alex joining at this critical juncture in our transformation will bolster our realisation of being the most integrated network in the world.”
“dentsu is uniquely placed to provide enviable modern marketing offering to deliver the work that clients truly want in the way they truly want it to be delivered. The commitments to sustainability and diversity as drivers of that success are critical parts of that shared culture, and are values sincerely held and shared by everyone I’ve been lucky enough to meet," said Alex Hesz.
“I can’t wait to get going at DI, to help shape the offering that today’s largest and most progressive clients are asking for, and that DI is unique in its preparedness to deliver. These are exciting times,” he added.
