Mumbai: Amidst the ongoing cricket fever gripping the country, Old Spice, the deodorant brand from P&G has come out with a new commercial revolving around the game for its range of Old Spice Zero Gas Deodorants. In line with its bold and witty approach, the quintessential male brand showcases in a lighthearted way that there’s a champion waiting to be unleashed in every guy.

With more than 80 years behind it, Old Spice’s new campaign called 'Smell Ready for Anything' empowers men to feel confident in their own skin and to manifest that confidence.

Curated by Media Monks, the ad film entertains viewers through its trademark over-the-top humor. The commercial opens with a group of friends agonising over a cricket match, when all of a sudden one of them undergoes a magical transformation with just a flick of a spray from the brand’s deodorant product line-up, leaving his friends in complete awe. He transitions into his journey towards greater things, highlighting the brand’s 'Smell Ready For Anything' message: Old Spice, acts as a catalyst to help you get off the back foot and make you feel like the ‘Man of the Match.’

“Building off our rich heritage on Old Spice, our new campaign is a reminder for every Indian guy to smell new possibilities, realize his true potential within and manifest his own greatness,” said Procter & Gamble India VP for skin and personal care Rohini Venkateswaran. “Old Spice encourages every man to be the most awesome version of himself while providing great smelling products to make him feel his best.”

The 360-degree campaign has been launched on connected TV and digital platforms and will further be amplified through various other media.