Mumbai: The India-Pakistan match on 24 October garnered a reach of 167 million* on TV and has become the most viewed T20I match, exceeding the previous record – India-West Indies 2016 ICC World T20I semi-finals.

The ICC Men’s T20 World Cup 2021 has delivered a cumulative reach of 238 million* for the broadcaster Star India network (qualifiers + first 12 games of Super 12 stage). The overall consumption reached 47 billion minutes.

“The India-Pakistan match has created history by clocking a record reach of 167 million viewers, making it the most viewed T20I match till date,” said a spokesperson from Star India. “We have continually strived to grow the audience base for marquee cricket and this record is a testament to our efforts across high-decibel campaigns, enhanced storytelling, dedicated regional programming, and consumer innovations. There's no doubt that the result of the match and India's exit from the tournament disappointed fans but the record viewership displays the unique power of cricket to engage audiences at an unprecedented scale.”

(* Source: BARC. Fig. at 2+U+R, Live match only, on Star network)