Brands tip their hats to the Mahatma on Gandhi Jayanti

Brands
Oct 02, 2021 /
indiantelevision.com Team

Brands tip their hats to the Mahatma on Gandhi Jayanti

Celebrate the father of the nation through creative symbolic tributes featuring his walking stick,

Gandhi Jayanti

Mumbai: Brands have been paying a symbolic tribute to the father of the nation to mark the occasion of Gandhi Jayanti, with the symbols that the Mahatma is identified with the world over viz his spectacles, his ‘Charkha,' the famous Dandi March and, of course, most significantly- the learnings from Bapu's life.

Mother Dairy

The milk & milk products major and a wholly-owned subsidiary of the National Dairy Development Board (NDDB) has rolled out a digital film on the occasion of Gandhi Jayanti 2021, urging consumers to reduce the use of plastic whenever and wherever possible from their daily lives. The digital film titled #Swachhtagrah- presumably inspired by Gandhiji’s ‘Satyagraha'- stresses on the fact that how unknowingly we have imbibed the use of plastic in everyday activities.   

The film featuring actor Tisca Chopra subtly puts forward one such action point for its viewers – switch to products that avoid the use of plastic in its packaging with Mother Dairy’s Token Milk vending system, which offers an environmentally friendly, plastic packaging free milk on a wide scale.

The digital film urging consumers to join the #Swachhtagrah movement has been rolled out across all social media handles of Mother Dairy including Facebook, Instagram, and YouTube.

Taneira

The women’s ethnic wear brand from the house of Tata launched an exclusive Khadi collection on the occasion of Gandhi Jayanti to commemorate the father of the nation. Revered as a symbol of our nation’s heritage and pride, Khadi is known to be one of the earliest forms of fabrics woven in the ancient age which went on to become the symbol of independence in the Swadeshi movement. This limited-edition collection is a unique amalgam of various indigenous crafts integrating together from different parts of the country to present the essence of the best of India under one roof, said the brand.

Many brands remembered Mahatma Gandhi via creative moment marketing posts on their social media handles paying odes to the leader’s teachings and words of wisdom.

Cadbury Dairy Milk

The confectionary brand saluted the powerful messages advocated by the Mahatma through peaceful means with a testimonial saying: Remembering the one whose life was truly his message-  ‘The one who showed us we can gain everything by sweetness- truth, freedom, non-violence, equality, self-sufficiency.'

 

 

McDonald’s

The fast-food company drew a symbolic ‘Charkha’ with its menu in its creative: 'This year on #GandhiJayanti, we’re revisiting history! (order history included ) What about you?'

 

 

 Dunzo

The delivery app took on the social media trend of attributing false quotes to great people of yore by sticking a random quote to their pic with a tongue-in-cheek tribute to the Mahatma: 'Wisdom Na Milegi Dobara.'

 Fevicol

The glue brand known for its witty marketing was on-point, as always with the heartwarming message: 'Some teachings will stick around forever.'

 

 

Mahatma Gandhi
Gandhi Jayanti
Moment Marketing
Dunzo
brand campaign
Mother Dairy

 

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