Mumbai: Ed-tech firm BYJU’S has released a new ad film- ‘Bapu Ki Awaz’ that celebrates Mahatma Gandhi’s thoughts and ideas.
The film featuring veteran actor and Padma Shri awardee Manoj Kumar celebrates four real-life heroes who have gone above and beyond to carry forward the legacy and philosophy left behind by Gandhi in their everyday lives. Invoking a deep sense of nostalgia, the film also marks Kumar’s return to the screen after 25 years as a doting grandfather who brings to life the virtues of his ‘favourite hero’- Bapu, by celebrating exceptional people who walk among us today.
The film was released on Gandhi's 152nd birth anniversary. Conceptualised by BYJU’S in-house team and directed by Sonal Batra, Bapu Ki Awaz celebrates the inspiring stories of extraordinary Indians who have brought about an impactful change in the lives of others by following in his footsteps and imbibing his ideals, values, and principles.
It showcases the exemplary work done by four real-life heroes – Dr Sapan Kumar Patralekh, headmaster of a school in Jharkhand who converted roadside clay walls into blackboards to continue teaching students during the pandemic, Dr Ganesh Rakh, a doctor with a mission to save girl children, Padma Shri Jamuna Tudu, who fought the jungle mafia to safeguard over 100 acres of forests, and Pradhan Mantri Rashtriya Bal Puraskar awardee Kameshwar Waghmare, a 14-year old who saved two kids from drowning. These individuals and their persistence has proved time and again that we can create a better world for everyone to live in.
BYJU’S VP- brand and creative Strategy Vineet Singh, said, “Mahatma Gandhi’s values and principles are held in high regard across the world. His teachings on Satya, Ahimsa, and Sarvodya have always encouraged millions of people. With this digital film, we at BYJU’S want to pay an ode to the Father of our Nation and inspire everyone to evoke their inner Gandhi. By bringing forth the stories of these real-life heroes, we intend to encourage our next generation to follow the path of righteousness."
