Mumbai: Havas Creative Group India on Tuesday announced the appointment of Amish Sabharwal as senior executive creative director and creative head of digital experience, effective immediately. He will be based in Gurgaon and will report to Havas Creative Group India national creative director Ravinder Siwach.

In his new role, Sabharwal will lead the Havas integrated creative digital team with a renewed focus on the digital-first agenda of Reckitt. In addition, he will manage the mandates of many other key brands and clients. He will work closely with the teams to further build integrated strategies and marketing campaigns, which reflects the global vision of creating Meaningful Brands, the agency said in a statement. 

With over 13 years of work experience, Sabharwal has several national and international awards to his name. He has worked with some of the leading agencies such as JWT, McCann, Dentsu Impact and Grey, during his career. He brings a rare combination of traditional brand-building skills with native digital thinking as he has led both digital and traditional offerings in his previous stint at Grey Delhi.

“Amish brings with him a vast experience of some of the most well-known brands and categories. I believe his unique approach will bring in a breath of fresh air to the creative landscape and fuel our promise of meaningful storytelling further," said Havas Group India chairman & chief creative officer Bobby Pawar.

Havas Creative Group India national creative director Ravinder Siwach added, “It's been our constant endeavour to offer differentiated and engaging storytelling for our clients. Amish will add more muscle to this vision with his varied background.”

“I am excited to start new innings with Havas Creative Group India. With Bobby Pawar and Rana Barua at the helm, hunger is evident in the agency’s culture," said Sabharwal on his appointment. "My role is to build on the sterling legacy these guys have established and make brand Havas an even bigger name to reckon with."