Mumbai: Digital-first integrated marketing agency Gozoop has bagged the public relations (PR) mandate for Rustorange, a D2C contemporary ethnic wear brand for women.  

As part of the mandate, Gozoop’s dedicated PR team will be responsible for strategic counselling and planning, media relations along with amplifying positive stories, crisis management, and building an influential community for the brand, said the statement.

Founded in 2016 by Shashank Agnihotri, Kuvalaya Singh and Samik Sarkar, Rustorange deeply believes in the customer first approach and promotes designs that are appreciated and are in line with customer requirements.

“Gozoop has been helping D2C brands scale for the past 13 years. The magic happens when performance and branding work in sync. We welcome Rustorange and look forward to helping them #BreakTheBox," said Gozoop, CEO & co-founder, Ahmed Aftab Naqvi.

“Rustorange is a unique brand with a clear vision of promoting Indian fashion for Indian women. With a deep understanding of the community and strong media relations, we look forward to charting the brand journey and its positioning among the audience," said Gozoop - associate director, PR, Divya Kurup.

“Backed with professional experience and the power of data, we built Rustorange five years back and have just started. Gozoop has a demonstrated history of creating conversations for brands & businesses and setting them apart from many others, urging us to choose them for the expertise offered," said Rustorange, co-founder, Shashank Agnihotri.