Mumbai: Hashtag Orange has partnered with Wildcraft in its next phase of growth. As a part of this association. the digital communications agency will be responsible for carrying out the entire digital activity of the brand across creative, technology, and media.

“Wildcraft is a dynamic outdoors brand that needs a unique and differentiated approach where we encourage more conversations with our customers. We are excited that Hashtag Orange with its customer-centric approach and results-oriented solutions will partner Wildcraft in achieving our digital goals," said Wildcraft India, chief marketing officer, Pawandip Singh on the association.

"As a full-service digital solutions agency, We are confident that we will be able to add a lot of value to Wildcraft and contribute to their growth,” commented Hashtag Orange, founder, Mukesh Vij.

"Wildcraft is a brand we have all grown to love. The prospect of working on an indigenous and homegrown brand is truly exciting. And with the leadership there with a clear vision and a desire to innovate, we look forward to creating some truly memorable work together,” said Hashtag Orange, CCO, Gaurang Menon.

"It's always a great learning experience to work on a brand that gives you an opportunity and the freedom to experiment with new ideas rather than following the beaten path. Wildcraft is such a brand, and we are very excited to carve the unexplored path for them and create magic,” added Hashtag Orange, director of client servicing & strategy, Freya Mishra.