Mumbai: Dentsu International on Friday announced the appointment of Vinod Thadani as chief digital growth officer (DGO) for India. Thadani will also be taking on the additional role of chief executive officer (CEO), iProspect India. He will report to Media South Asia, CEO, Divya Karani.

Thadani comes with over two decades of experience in media and advertising. Prior to Dentsu, he was associated with Mindshare as chief digital officer for the South Asia region. Previously, Thadani was the CEO of Madhouse India, a joint venture between WPP and Madhouse China, and played a crucial role in setting up India’s largest mobile advertising and marketing company.

Speaking about the new development, Karani said, “Vinod is a strategic addition to our future-forward business design. His values and commitment to innovation resonate with all that dentsu stands for. I am fully confident his exceptional and in-depth mastery of digital will help our clients’ business scale new frontiers.”  

Commenting on his new assignment, Vinod Thadani said, “I am excited to become an integral part of this network and look forward to the journey ahead. My contribution in dual capacities will be an opportunity to offer excellence and best-in-class services to all our clients specially in the space of digital performance, data-driven marketing, e-commerce, marketing effectiveness & creative. There is scale, specialisation & integration at the core of our offerings & through this journey, my goal is to pursue growth for our clients and the network.”