Mumbai: Cartoon Network has announced a slew of fun activities and special programming to celebrate International Cat Day on 8 August. Observed annually, this event is dedicated to raising awareness about cats.

On account of the occasion, the network channel plans to transform itself into Cat-Toon Network – home of Tom! The superstar cat ‘Tom’ will be in the spotlight with back-to-back, all new episodes of ‘The Tom and Jerry Show’ this Sunday between 1 pm and 3 pm.

Activities planned include the #CatToonNetworkChallenge that will viewers a chance to have fun with memes, riddles, and jokes while simultaneously learning more about feline traits and ways to take care of them. They can also join in-house cats Tom and Sylvester to encourage and spread the message - ‘Adopt Don’t Shop’!

The brand will also be running a contest encouraging viewers to share the cheekiest and coolest photos of their dressed-up cats dancing to the Cat-Toon Network theme song.

Several other initiatives have been planned in association with The Feline Club of India, Curious Cat Company and Cat Café Studio, to raise awareness around the event.

All activities can be followed on Cartoon Network’s social media channels.