Mumbai: Integrated communications firm Madchatter Brand Solutions has bagged PR mandate of ZS, a global professional services firm focusing on consulting, software, and technology that provides services in the healthcare and technology segment.

Through the association, Madchatter aims to foster strategic communication among stakeholders, allowing the professional service company to get closer to its vision and purpose in India. The communications firm will oversee the company's media relations and general public relations to increase its brand awareness across India, said the statement.

The primary focus for Madchatter will be to amplify ZS’s unique domain experience, raise brand recognition among the Indian public to attract quality talent, and educate them on innovations in the Indian healthcare ecosystem, it added.

Speaking on the association, Madchatter founder, Rachna Baruah said, “ZS is a revered global organisation with a rich legacy of more than 35 years in the professional services industry. With Madchatter as ZS’s media relations firm in India, we aim to stir broader conversations on innovation best practices, while also showcasing the amazing work culture and employee ecosystem that the organisation has created among its 8,000+ employee pool in India.”

ZS, corporate communication head - India, Arppita Das added, “Our association with Madchatter is an important milestone in our communications and branding journey. At ZS, we wanted a more integrated approach to media and public relations. Madchatter demonstrated that they understand our ambition and can bridge our communication needs with their skills, creativity, and insights. We are now excited to shape the evolving media relations strategy of ZS in India with Madchatter’s innovative thinking, can-do spirit, and deep connections to technology- and innovation-focused media.”