Mumbai:Homegrown electrical company, Goldmedal Electricals has released a fresh ad campaign featuring its newly appointed brand ambassador Malayalam superstar Mohanlal. 

Conceptualised by TVC factory, the three-part campaign titled #SwitchToTheAmazing also features actress Honey Rose and showcases the wide range of Goldmedal products while highlighting their ease of use and unique features through various tricky situations arising in the actors’ lives.

Goldmedal director Kishan Jain said that the brand aims to expand its base in the Kerala market by penetrating deeper into South India. "Through this ad campaign with our brand ambassador Mohanlal and popular actress Honey Rose, we aim to become a household name in Kerala with our wide-ranging product portfolio. With his mass appeal, megastar Mohanlal resonates well with our brand ethos and he is most suited to convey the brand USP to our target audience," Jain said.

The state-wide campaign is running on all leading Malayalam television and digital channels, and outdoor and print media as well.