Mumbai: Pocket Aces’ lifestyle channel, Gobble, in collaboration with DEWAR’S double aged Scotch Whisky by Bacardi, is back with the third season of "You Got Chef’d".
The latest season will have Bollywood celebs Arjun Kapoor, Tahira Kashyap, Pratik Gandhi, and Rohan Joshi, cooking their gourmet creations with chef and host Ranveer Brar, the channel said. Under the supervision of DEWAR’S India brand ambassadors, Greg Benson and Myles Carroll, the guests will be challenged to try bartending tricks that boost their chances of winning, it added.
“You Got Chef’d! helps bring out the finest cocktail and food pairings alongside fun banter and highlights the amazing occasions at home and otherwise to experience with DEWAR'S," Bacardi India's consumer marketing lead-Whiskies, Vijay Dev said. "We hope consumers enjoy this season as well and try their hand at these easy-to-make DEWAR’S Highball cocktails.”
DEWAR’S brand ambassador-India Greg Benson shared, “As DEWAR’S continues to champion innovative Scotch whisky highball cocktail experiences for consumers across the world, You Got Chef’d will further enable the brand in doing so. Especially, at a time when consumers are actively seeking to experiment with easy-to-make cocktails at home, we will help them take their Highball cocktail experiences a notch higher through the show. Furthermore, with Chef Brar as my co-host for the second consecutive season, I am elated as the two of us together effortlessly bring out the Double is Better spirit.”
“Thanks to our unique offerings, viewers are hooked to Gobble for lifestyle content, resulting in our audience base having tripled over the last two years. After the success of the previous two seasons, we decided to push the boundaries and make our guests attempt more difficult cuisines in this season," Gobble channel manager Ankit Chhabra shared. "The idea was to have our viewers experience global culture from the comfort of their homes. It is going to be super fun to watch the audiences' favorite celebrities putting their culinary and bartending skills to test. We could not have been happier with the lineup of this season."
“With every passing season, we have been able to widen the scale of the show in terms of production and viewership," Pocket Aces' VP-sales and brand solutions, Vishwanath Shetty said. "Dewar's, our brand partner, has been on-board for three consecutive seasons for one of Gobble's 'Impact property', making this our longest association with a brand for a given series. This goes to show the merit brands seek in our content and hence choose to associate themselves with it. We have been able to initiate conversations with potential brand partners, taking into account the strong backing of our previously successful associations. This also gives other brands an opportunity to visualise different ways in which they can integrate themselves into seamlessly flowing content like ours; furthermore, witness scale year-on-year.”
