Mumbai: Hansa Research on Monday announced the appointment of Ashish Karnad as executive vice president and head -media and digital business. In his most recent role at Nielsen Media, he was in charge of IRS, the print currency in India.

Karnad brings over 25 years of experience in media research. His key expertise lies in Media and ROI measurement.

Speaking on the appointment, Karnad said, "It's a great feeling to be joining the Hansa Research Group. The Indian media and digital scenario is an ever-evolving phenomenon and hence there is a constant need for newer information and better usability of research insights. This asks for a different perspective and a fresh approach when it comes to research processes and that is precisely what I have been mandated to do while I try to build a profitable media and digital business at the Hansa Research Group. I'm really excited and looking forward to this opportunity.”

In the past, Karnad also worked with Kantar India (both IMRB and Millward Brown). Some of his key achievements at Kantar have been launching India’s first meter-based TV measurement system (TAM) and then extending the same to Sri Lanka and Bangladesh.