Mumbai: India Today Group has announced the appointment of Khyati Shah as assistant vice president - marketing and alliances, TV.  She will be based at the Noida office and report to India Today Group’s chief marketing officer Vivek Malhotra, it said in a statement.

Khyati joins the group from Star India Network, where she was the AVP for marketing & content for Star Utsav. Her previous stints include Dainik Bhaskar Group, International Flavours & Fragrances, ICICI Prudential, Ogilvy & Mather, Grey Worldwide, Triton Communications, and Publicis.

She brings with her more than 17 years of experience in brand management, digital marketing, content marketing, advertising, campaign management and brand solutions.

She is a post-graduate in advertising and PR from Welingkar institute and, additionally, in digital business strategy. Khyati is a bachelor of commerce from Mumbai University.