New Delhi : Outlook Group has appointed Pallaw Kumar as the assistant vice president - brand & marketing. Conceiving and developing brand & marketing campaigns, and strategic partnerships will be some of his multi-format high value responsibilities.

Graduated in International Business & Marketing, Pallaw brings with him ten years of experience in brand & marketing management of leading print & electronic media brands.

Commenting on Pallaw’s appointment, Outlook Group brand director Shrutika Dewan said, “We are thrilled to welcome Pallaw to the Outlook Group. We are doing some exciting work here, and we are hopeful that his talent, enthusiasm, and fresh ideas will be invaluable for us!”

Kumar is known for his detailed analysis and planning. He has conceived and developed 360° campaigns and content strategies for the brands such as ZEE News, Amar Ujala, UNICEF etc.

He was an integral part of the ZEE Media brand team during launches of several national and regional channels. In his numerous brand campaigns, ‘Aaj Aapne ZEE News Dekha Kya ?’ and ‘ZEE News Ab Desh Ke Har Kone Mein’ are particularly noteworthy.