NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand has also unveiled a new TVC with Chopra.

The TVC is a slice-of-life relatable story of a young couple where the husband has a mild stomach problem after having a heavy meal. He thinks that an ambulance or doctor might have to be called during the night and he would not be able to sleep. That is when Chopra, his wife, offers him Pudin Hara Pearls which relieves his distress.

Dabur India marketing head- OTC healthcare Ajay Singh Parihar shared that the new campaign aims to highlight the importance of Pudin Hara during different stomach problems, in an endearing manner. “We are excited to have Parineeti Chopra as the new face of Dabur Pudin Hara. She fits well with the brand persona of being modern, trustworthy, and progressive apart from connecting well with different sets of consumers. A new TVC featuring Parineeti Chopra has also been unveiled with an interesting consumer insight Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara,” he added.

“I always believe in natural ways of taking care of oneself and the new campaign of Dabur Pudin hara is exactly that. Hence, I would want to communicate to the consumers that they can take care of their stomach with 100 per cent natural and safe Pudin Hara, which also has a strong heritage and is the most trusted brand of Dabur,” said Chopra.