MUMBAI: Independent creative agency Enormous Brands has bagged the brand planning and creative duties of Ayurvedic brand Kapiva. The account was won following a multi-agency pitch and will be managed from the agency’s Mumbai office.

As part of the mandate, Enormous Brands will now be responsible for brand planning, designing strategy to achieve the business objective and also provide strategic counsel for content creation and amplification across mediums.

Kapiva co-founder Shrey Badhani said, "We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months."

Enormous Brands managing partner Ashish Khazanchi added, "Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household's life with innovative formats. Kapiva did exceedingly well in the last few years with people's attention shifting to better nutrition and going forward, we'll look forward to building even higher relevance for the brand in the consumer's mind."