KOLKATA: Star Sports, the official broadcaster of the Vivo IPL 2021, has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead of the commencement of the league.

The 18 sponsors onboard for the 2021 edition are Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, Groww, Cred, Garnier Men, and Havells. The categories of advertisers include edtech, fantasy sports, beverages, pay wallets, home décor, auto, telecom, consumer durables, FMCG, financial services, amongst others. 

Star Sports executive vice president Anil Jayaraj said, “We are delighted with the response received from brands across categories. Vivo IPL on Star Sports has established itself as a marquee marketing platform, and the interest among advertisers has only grown with each passing year. We have been associating and providing sponsors with customised and innovative solutions that drive high impact and engagement.”

Vivo IPL 2021 will broadcast live on the Star Sports Network and stream on Disney+ Hotstar starting 9 April 2021 from 7.30 pm onwards across multiple languages. Select Dugout will be back on Star Sports Select with legends providing cricket enthusiasts with an in-depth analysis of each match.