MUMBAI: Havas Media India has won the integrated mandate of smartphone and consumer electronics maker Micromax. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Havas Media president – north & west India Uday Mohan.

Micromax India marketing head Rachna Lather said, “Havas Media's social media strategy and creativity is well-known in the market. Micromax as a brand is very nimble-footed and is launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success."

Havas Media Group India CEO Mohit Joshi said, “It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful media experience philosophy.” 

Founded in 2000, Micromax is India’s home-grown consumer electronics brand headquartered in Gurugram, Haryana. In 2008, it entered the mobile phone business and over the past decade, Micromax has been known to offer innovative products in India and international markets. The brand's product portfolio embraces more than 90 models, ranging from feature rich dual-SIM phones, Android smartphones, LED televisions, Android TV, air conditioners and washing machines.