MUMBAI: Mobile Accessories Brand Ambrane has signed on Indian cricketer Ravindra Jadeja as its brand ambassador.

In a press release, the company said Jadeja seemed like a natural fit for Ambrane brand, exemplifying the same dynamism and energy as attached with the brand. Through this partnership, the brand aims to explore new avenues to reach its customers. Carrying forward Ambrane's tech-forward legacy, Jadeja shall be seen in a series of campaigns and ads across digital platforms and other mediums.

Ambrane India CEO & founder Ashok Rajpal said, “Ambrane is a proud Indian brand and Ravindra Jadeja is the true embodiment of the brand’s core values. His popularity among the youth and unmatched performance stands synonymous with the brand’s continuous strides in innovation, high-quality and futuristic tech needs. The partnership shall enable us to explore newer avenues to reach our customers, as we script our future growth strategy in India. The association shall be the stepping stone to focus on the emerging markets.”

“I am excited to represent a brand that shares the same zeal and passion to serve India. I am glad to extend my support to the proud Indian brand,” Jadeja said.