MUMBAI: Star Maa’s biggest reality show Bigg Boss season four is currently on air after having launched in the midst of the pandemic in September. The show which has had three successful seasons in the past has beaten its own records this season with an explosive launch of 20+ TVR (SD+HD) and a week on week strong performance enjoying a slot share of 42 per cent+ (SD+HD) among the four GECs. Using the massive platform of Bigg Boss, Star Maa consolidates its primetime each year and launches some new blockbuster shows. This year spurred by the success of the season and the love the audience has shown the property, Star Maa has boldly moved Bigg Boss to 10pm on weekdays and brought one of its biggest fiction properties Vadinamma to the 9:30pm slot. With this the Star Maa primetime now extends till 11pm promising its viewers an extra half hour of entertainment each night.

Bigg Boss which now has six contestants fighting for the title of this year is at its entertaining best. With contestants from diverse backgrounds and very varied strengths, the climax promises to be something to watch out for.  Host Nagarjuna said “The greatest satisfaction is when you can entertain crores of audience every week. And that too in the difficult times of pandemic. Bigg Boss season 4 has wiped off the previous records established by Bigg Boss season three at a national level. 20+ TVR made it the biggest launch of Bigg Boss show ever, 4 Crore tune ins in AP and Telangana in the latest week are just indications of love showered by viewers. In the past 12 weeks 83 per cent of the people in the twin states have sampled Bigg Boss season four. It’s a remarkable feat. And now we are entering into the most exciting phase Finale of the show building further momentum. My heartfelt gratitude to the audience of Bigg Boss season four.”