NEW DELHI: Leading Karnataka news channel Suvarna News has rebranded itself as Asianet Suvarna News.
 
With its tagline ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programs, aims to build further gains in the fiercely fought leadership race in the Kannada news broadcasting industry.

Asianet News Media & Entertainment Pvt Ltd CEO Abhinav Khare said, “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage, and more importantly, it will establish stronger credibility that is unmatched in the region.”

Asianet Suvarna News editor-in-chief Ravi Hegde said, “The new identity has triggered an exciting, revamped look and feel along with introduction of new shows during the prime time which will be a game changer in the Karnataka News genre. This is not a one-day rebrand excitement for us. We will pay the same attention to detail serious journalism requires. In a copy-cat news media market we will differentiate ourselves with credible, verified visual presentation true to our tagline Straight-Bold-Relentless.”

Asianet News Media and Entertainment Pvt Ltd executive chairman Rajesh Kalra pointed at the lack of programming differentiators across the news broadcasting business and said, “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcasters to be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy."