New Delhi: Gaming has emerged as one of the extremely promising categories of the future and is entering into the mainstream. Starting from equipment manufacturers to game creators and gamers, the industry is expanding rapidly with every passing day. Youth is now beginning to opt for gaming as a full-time career and agencies are now working very closely with brands and game developers to create a synergy.

The category has created a lot of excitement in the marketing community. Multiple brands across categories are now utilizing games as a medium to connect with their audiences as they understand that people, especially youth, are spending their time gaming. The category is slowly catching up pace in the media mix of a brand.

In the last few years, India has emerged as one of the top five gaming countries and most of the players prefer mobile over a personal computer. Interestingly, India is a mobile-first gaming market. Today, gamers include both males and females. Several experts have also suggested that the average age of a gamer in India is less than 20 years. There is a lot of younger audience and it is the freemium model that is leading to the growth in India.

With an idea to expand the gaming ecosystem, Lumikai and Loco have organized a Game Night on 25 Nov for gamers, start-up founders, indie studios, and creators for a chat about gaming, entrepreneurship, building content and India’s growing games ecosystem  

The night is hosted by BeYouNick (YouTuber) along with Justin Keeling and Salone Sehgal (Lumikai), Anirudh Pandita (Loco), Ashish Aggarwal (Google India), Sameer Pitalwala (Epic Games), Anurag Khurana (PayTm First Games), Poornima.S (Zynga), and Oliver Jones (Bombay Play). 

Tune in live on Loco on 26 November at 5 pm.