MUMBAI: That boyish charm, that dimpled smile, that romantic effervescence – Shah Rukh Khan has effortlessly won viewers' hearts, be it on the silver screen with his movie personas, or on the small screen with his brand endorsements.

to the golden days of advertising.

Here’s a look at the King of Bollywood’s journey as one of the most dynamic and bankable faces in ad campaigns:

Videocon

The young Indian side under the leadership of MS Dhoni won the ICC World T20 in 2007, and Videocon came up with this droll commercial featuring the Indian captain and SRK. The duo played long-lost brothers in childhood and have their real-life roles reversed. While Dhoni plays an actor, SRK is a cricketer!

Byju’s

Ed-tech company Byju’s has partnered with Khan to unveil their new offering – Byju’s Classes to parents across the country. In the campaign, Khan is seen essaying the role of a teacher to a group of parents and discusses the common worries they have regarding their children’s after-school tutoring needs.

D’Decor

Home furnishings brand D’Decor memorable campaign ‘Beautiful Homes tell Beautiful Stories’ was a series of short films featuring Gauri and Shah Rukh Khan. The brand marked 10 years of association with the couple with this campaign. The film transported viewers straight into Gauri and Shah Rukh’s living room where they’re celebrating their 22nd wedding anniversary.

Hyundai

Shah Rukh Khan has played an instrumental role in building brand Hyundai in a competitive market like India. He had a contract with the auto company from 21 April 2017 to 20 April 2019. This was his longest association with a brand. Here’s a look at King Khan’s ad for the auto company:

LUX

LUX has featured Shah Rukh Khan in their creatives for a long time. Among all the ads he has done with LUX, the most love he got from the audience was when actresses were seen assisting him into a bathtub.

DISH TV

DISH TV signed Shah Rukh Khan in 2007 for the first time. Since then, he is the face of the brand. During their decade-long association, he has played a key role in delivering DISH TV’s communication strategy.

Denver

Denver is another brand that has used the image of Shah Rukh Khan to promote its range of fragrances for men. He has been seen endorsing Denver deodorant in various marketing and promotional campaigns.

Pepsi

The Oye-Bubbly ad featuring Shah Rukh Khan, Sachin and Amitabh Bachchan created a storm in 2014. Ye Dil Maange More campaign is another example where Khan has successfully conveyed the beverage brand’s messaging in his signature style.