NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent.
In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, Religious genre has emerged as a close second on top gainers list with a growth of 0.23 per cent in the six metros market. In this genre, Sanskar has gained the highest OTS with 98.2 per cent.
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As per the data, no other genres including Infotainment, English Movies, Hindi Movies and others have grown during this period.