KOLKATA: Former Zee Studios PR lead Samarpita Samaddar joins Bumble as India PR director. Based in Mumbai, she will lead the brand's communications strategies in India. She will be working closely with the global communications team.

Samaddar drove corporate communications and outreach for the Zee Studios along with leading PR for all its film campaigns, establishing the brand as one of India's leading film studios.

She has over a decade of experience in building brands across several sectors including entertainment, the arts, lifestyle, sports, among others.

She has worked on a diverse portfolio of campaigns including Khaali Peeli, Suraj Pe Mangal Bhari, Dhadak, Aligarh, Newton (India's official entry to Oscars in 2016), Hotel Mumbai, Nil Battey Sannata, Bajirao Mastani, Good Newwz, Manikarnika-The Queen of Jhansi to name a few.