NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 August to 7 August 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 31 of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser this week it got 193880 impressions. It was followed by Reckitt Benckiser which ranked second with 179494 ad impressions.
ITC Ltd bagged the third spot with 38628 insertions. Amazon Online India Pvt Ltd and Wipro Ltd secured the fourth and fifth place with 33982 and 33781 ad insertions respectively.
Cadbury India Ltd bagged the sixth spot with 33732 ad insertions.
Other top brands in the pecking order were as follows: Brooke Bond Lipton India Ltd, Colgate Palmolive India, Marico Ltd, and Godrej Consumer Products Ltd.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 31 | ||||
| 1 | HINDUSTAN LEVER LTD | 193880 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 179494 | ||
| 3 | ITC LTD | 38628 | ||
| 4 | AMAZON ONLINE INDIA PVT LTD | 33982 | ||
| 5 | WIPRO LTD | 33781 | ||
| 6 | CADBURYS INDIA LTD | 33732 | ||
| 7 | BROOKE BOND LIPTON INDIA LTD | 32750 | ||
| 8 | COLGATE PALMOLIVE INDIA LTD | 25362 | ||
| 9 | MARICO LTD | 23091 | ||
| 10 | GODREJ CONSUMER PRODUCTS LTD | 19106 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands:
Dettol Antiseptic Liquid for the first time became the top brand this week with 29000 ad insertions. Dettol Toilet Soaps like last week came in the second position with 27698 ad insertions. PolicyBazaar bagged the third spot with 16209 ad impressions.
The fourth and the fifth spots were acquired by Surf Excel easy wash and Amazon.in with 14039 and 13588 ad insertions respectively.
The sixth position was grabbed by Santoor Sandal and Turmeric or the first time in the last so many weeks with12586 ad insertions.
Other top brands in the pecking order were as follows: Lux Toilet Soaps, Dettol & Moms Soap, Horlicks and Amazon Prime.
|
|||||||||||||||||||||||||||||||||||||||||||
