MUMBAI:  TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees in the retail sector whose livelihoods have been impacted as a result of the Covid2019 crisis.

The program will support women in Mumbai, Delhi, and Bangalore who have lost jobs or income and provide immediate relief in the form of an income bridge for three months until they can seek alternative employment.

TRRAIN has also partnered with Haqdarshak, a technology platform that connects citizens with their eligible schemes, to link beneficiaries and their families to appropriate government schemes. It is also collaborating with industry leaders such as RAI, Images Safexpress, Marks & Spencer Reliance India, Siyarams, DLF-Mall, Inorbit, Levis and through Give India’s platform for donors, to expand its efforts to reach more individuals impacted in the retail sector.

TRRAIN founder BS Nagesh said, “The Rs 1.2 crore program will support 3000 women and their families.  A huge number of women workforce in the retail sector have found it challenging to sustain their incomes due to country-wide lockdowns. Many of them are the sole breadwinners for their families and are most likely to have lost their employment or may not receive salaries in the coming months. This program will provide access to capital to help such individuals tide over their immediate financial needs.”

All beneficiaries of the rapid response program will be on-boarded onto the TRRAIN Circle mobile app and will have access to counseling services over the phone, and e-learning skills training.

  JP Morgan head - CSR & philanthropic initiatives Maneesha Chadha said, “This philanthropic investment is part of our global commitment to address the immediate needs of hard-hit communities and help boost an inclusive economic recovery. The retail industry employs a number of women who have been disproportionately impacted in the current situation. This initiative will help such women get access to critical support through which they and their families can overcome immediate financial challenges as well as use the opportunity to ensure their long-term financial health. We are proud to partner with TRRAIN on this important initiative.”