NEW DELHI: Information and broadcasting minister Prakash Javadekar today announced that the government will soon come up with new bring standard operating procedures for shooting in a post-pandemic world and will provide incentives for production across TV, film, animation, gaming and co-production. The completed details will be announced soon, the minister said at the FICCI FRAMES first virtual conference for the media and entertainment industry.

Javadekar also said that the government will help the M&E industry in every phase and will play the role of partners. He mentioned that the government has to harness the soft power of India for the progress of the country.

He added that the ministry recently provided facilities to foreign filmmakers to shoot in India through a single-window clearance has helped around 80 producers. He mentioned that India is a cost-effective option for many. Netflix biggie Extraction and Christopher Nolan’s upcoming film Tenet were shot in India.

Javadekar, in his address, said, "The importance of the media and entertainment sector cannot be stressed enough. The content we produce through TV,  films or digital originals, is consumed by 150 countries. The sector generates millions of jobs and significant revenues. Despite the impact of Covid2019, it is growing at a good pace. Our share in the global market is small but can grow phenomenally. Given India's cost advantage of 40-60 per cent for producing the same quality of content as advanced countries, we can achieve stupendous results if we work together. There is a need for more entrepreneurs, founders and leaders in the media and entertainment sector to steer the industry forward with more innovations, origination and ownership. The government of India stands shoulder to shoulder with the industry in achieving all this."

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