MUMBAI: Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy, the company enables the digital transformation of enterprises globally, including 300 of the Fortune 500.

This partnership comes at a time when Tata Communications is focusing on the digital transformation of sports broadcasting and live streaming to aid Sports Federations and Rights Holders.

Tata Communications currently delivers over 5,000 live sporting events globally, including majority of motorsports in Europe, cricket, football, and most major global sports federations.

Low latency streaming is another key focus for Tata Communications who help their clients to build a greater audience share. With nearly 30 percent of the world’s Internet routes travelling over its network, Tata Communications has established itself as a leader in the increasingly digital, cloud-powered, and IP-enabled media and entertainment industry.

Tata Communications, global head and general manager of media and entertainment Dhaval Ponda said: “We are very happy to have appointed iSportconnect as a strategic partner.  This is another step for us as we look to continue and expand our work within the industry.  

iSportconnect Founder and CEO Sree Varma commented: “At iSportconnect, we are thrilled to now be working alongside a company such as Tata Communications. This partnership with Tata Communications is a statement from us here at iSportconnect and how we hope to play a key role in their market growth and look forward to a successful partnership.”

iSportconnect’s Consultancy division works to help our clients with commercial development, marketing and communications and business strategy surrounding the world of sport. We help to provide business intelligence, global sports market entry strategy and support and are constantly on hand as advisors 24/7 for our clients. Some of our consultancy clients include the likes of LaLiga, Sodexo, Sportradar, Hookit and ATPI.