MUMBAI: While India is battling Covid2019 at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the dynamics of its labour force essentially of migrant workers. To imbibe the PM’s thought of AtmaNirbharata, Sri Adhikari Brothers has opened a gateway of employment, to the less fortunate migrant workers who have been rendered jobless, through Sri Adhikari Brothers Initiative 2.0.

Sri Adhikari Brothers will use its network channels including Mastiii, Dabang, Maiboli and digital platforms to call out to millions of migrant workers who might have any talent that they would want to showcase. Be it dancing, singing, acting or any other performing arts would be welcome. The program would shortlist thousands of individuals month on month who have a hidden talent and will monetarily reward the chosen 1000 people by means of direct bank transfer to their accounts. The chosen ones will also be aired on the network channels of the group.

Sri Adhikari Brothers, through its association, would further attempt to maximise growth for the talent by providing them a break in suitable professional opportunities.

Co-founder Markand  Adhikari said, “Mostly all business minds get focused on protecting their business and bottom lines in such tough times. We are aware that millions of Indians have had to return back to their villages after being left with no option. No matter what job they were in, there’s a possibility that many of them had talent that they once in life might have had to compromise to earn their livelihood. We have often seen videos of people on the street singing or dancing as well as any professional. Some fortunate ones have even touched the stars. Our attempt is to put a structure, reach out to millions of Indians in a planned manner - give them hope, give them employment and ensuring direct transfer of money into their accounts and thereby give them self-belief to be AatmaNirbhar.”

For this initiative, Sri Adhikari Brothers has put aside a dedicated team that will be driving this program.