MUMBAI: Cyient, a digital technology and engineering solutions provider, today announced the appointment of Meenu Bagla as vice president and chief marketing officer. As CMO, Bagla will be responsible for strengthening the brand reach, relevance, and advocacy to deliver accelerated business growth in new and existing markets.

Before joining Cyient, she served as the global head of marketing at Tech Mahindra. She has also held marketing leadership positions at major multinational companies, including Quinnox, Wipro, Oracle, Aditya Birla Group, and CSS Corp. 

Throughout her career, Bagla has evangelised and implemented a lean marketing strategy that is fuelled by digital technologies and powerful storytelling. It has helped her transform the marketing function into digital growth engines and deliver business impact faster.

Bagla was featured among the "Top 20 Women Leaders in 2020" by Mediavataar, received the "Global Digital Marketing" award for women leadership in the industry by the World Digital Marketing Congress, and has won several marketing excellences awards for her work throughout her career.

Cyient president and COO Karthik Natarajan said, "I am very excited to welcome Meenu to Cyient as we take on the transformational journey from services to solutions. With her comprehensive and proven marketing experience across tech start-ups, mid-sized, and large IT firms, she will play a pivotal role in further building brand awareness, deepening relationships with our customers, and driving Cyient toward the next phase of growth."

He further added, "Having held global leadership roles for tech brands, and contributing to their stellar business growth in highly-matrixed business scenarios, she is a natural addition to our leadership team."

Bagla holds an MBA in marketing from the Nirma Institute of Management and has completed executive programs from Harvard Business School and Columbia Business School. She is actively involved in community service through women empowerment initiatives, green programs, and social media education projects.