MUMBAI: Total TV viewership in week 16 saw a 6 per cent drop from week 15, standing at 1.16 trillion viewing minutes, as per BARC-Nielsen data. It says that the drop is driven by rural India and can be attributed to the summer impact. The drop is also because week 15 was a festive season in South India which had spiked ratings for that week.

Comparing week 16 (lockdown week 6) with the pre-Covid time, there is a 31 per cent increase. While week 15 saw 1.239 trillion viewing minutes, the pre-COVID time had just 0.887 trillion viewing minutes.

Additionally, the average daily reach also saw a drop of one per cent since week 15. Week 16 recorded 619 million average daily reach while week 15 had 627 million. However, week 16 has a 11 per cent jump from the pre-Covid time when it was just 560 million. 

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