MUMBAI: In the wake of COVID-19 security measures, where the government is advising the population to stay home, work from home and follow social distancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) has requested prominent streaming platforms to reduce their bitrates.

In such a situation, it is essential for OTT platforms to cooperate and stream content strategically. Thus, Hoichoi is already taking significant steps to initiate the process of rolling back its bitrates. It will be complying with the COAI in limiting network congestion while its audience-base can enjoy their favourite content undisrupted with a seamless viewing experience.

As per the requests laid out by the COAI, the measures being implemented are:

-Hoichoi has disabled 1080p (HD – High Definition) downloads from its Offline Download feature.

-There are no advertisements or pop-ups running on the platform, as Hoichoi is an SVOD streaming service.

-Hoichoi is also working to limit streaming to 720p max, to be executed at the earliest.

Hoichoi co-founder Vishnu Mohta commented, “Careful monitoring is being done in every step of the way so we can do our bit during these tough times. While we welcome the 4x spike in traffic we are gaining from users for our content, it is essential to also remember that requisite actions should be taken to not overburden our network providers and telecom partners.”