MUMBAI: Likee, the short-video platform by Singapore-based BIGO Technology Pte Ltd, has collaborated with PUBG MOBILE to celebrate the second anniversary of the popular online game. As part of the collaboration, Likers have been asked to join a hashtag challenge, create video, and post the same to bag jewels.

All users joining the hashtag challenge will get one chance to participate in a lucky draw. The catch is that each user will get just one chance per day. Likee and PUBG MOBILE would award the winners of the lucky draw jointly. A bumper prize is also in store for the participants.

To enhance the engagement level of users, Likee is also designing an exclusive jewel for PUBG MOBILE, which would signify the 2nd anniversary logo of the online game.

The challenge will be based on ‘Open your PUBGM Blind Box’ concept, wherein participants can pick their PUBG MOBILE Blind Box to win special 2nd anniversary gifts.

Likee spokesperson Mike Ong said, “A global blockbuster game like PUBG MOBILE getting associated with a pioneering short video platform signifies the emergence of a new phenomenon. It further reflects the ever-growing popularity of Likee on the global stage.”