MUMBAI: Mondelez International, Inc. is taking playful cookie moments to the next level with a GUINNESS WORLD RECORDS title-attempt! Mondelez International today announced the company set a GUINNESS WORLD RECORDS title for the most people dunking cookies across multiple venues. The fun record attempt was coordinated to celebrate the OREO cookie brand reaching a major milestone of $3.1 billion in annual net revenues by end of 2019.
The record attempt began January 30 at 8.30 am CST when the Mondelēz International team across the world was invited to twist, lick and dunk OREO cookies simultaneously as part of a live streaming event. Employees from 55 locations representing 32 countries around the globe participated in the attempt, setting a new GUINNESS WORLD RECORDS title with 5,066 people dunking cookies.
“We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO, Mondelez International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!”
Commenting on the occasion, Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “OREO today is the largest selling premium cookie brand in the world. Its global heritage of the bitter chocolate cookie with sweet vanilla cream has built a rare kind of ubiquity, unparalleled in the biscuit world. This major breakthrough of $3.1 billion of sales revenue (global) is an extremely proud moment for all of us and what a way to celebrate this milestone – A Guinness World Record. In India, within a short span of about 9 years, Oreo has come to be one of the strongest pillars of the biscuit growth story at the back of an unwavering consumer connect and brand love. Our concerted marketing efforts over the years has made ‘twist, lick, dunk’ a ritual across India. Today, it is the leading brand in the premium crème category and we hope to continue the momentum in the future.”
