MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per cent in ad volumes, a latest TAM AdEx data reveals. It ranked second in the first quarter, commanding 18 per cent of the ad volumes, which grew to 21 per cent in the second quarter.

Food & Beverages, despite recording a growth of 5 per cent in ad volumes, slipped a spot to rank second in the second quarter of 2019. It also recorded one per cent loss in ad volumes in the quarter.

Hair care joined the list of top performers on number 5, with a 17 per cent increase in the ad volumes as compared to q1’2019. It had a six per cent share of the ad volumes.

The top three categories to advertise on television during quarter 2 of 2019, from the personal care sector were toilet soaps (34 per cent), toothpastes (15 per cent), and perfumes (10 per cent).
In food & beverages, the top three performing categories, based on ad volumes on TV, were milk beverages (12 per cent), chocolates (9 per cent), and aerated soft drinks (7 per cent).